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Young Voices brand identity

Brand Identity
Young Voices (UK) are the largest school choir concerts in the world performed in the biggest arenas in the UK. We created a brand identity based around the youth culture of badge collections. The core logo being the ‘YV badge’ device can be used with interchanging supporting ‘badges’ that signify different aspects of what the organisation does. The lowercase ‘i’ is picked out in the logotype to reflect and identify with the target audience.
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