Rutland Honey is a small scale locally run business based in the county of Rutland. Gathered by hand using only traditional methods, the 100% raw honey maintains all its natural beneficial qualities. In Rutland horseshoes are hung tips down to prevent the devil from making a nest in the bottom of the horseshoe. Using this as a figurative vessel for the honey, and teaming it with some hand rendered lettering, formed the foundations of a clear identity for the artisan sweet treat straight from the hive.