The Living In Colour Lab brand identity presents an image that is representative of the forward thinking achievements and innovative work that Living In Colour Lab carry out. The logomark’s combined shapes represent the coming together of research and innovative thinking; an open platform for knowledge, engagement and collaboration; new approaches and ideas. The shapes, with a carefully selected choice of bright vibrant colours, have been deliberately positioned to suggest the word ‘colour’. Bespoke letterforms have been developed to echo and compliment the overall feel of the image.