International Photography Festival FORMAT17 with theme of Horizon. __ 'The line at which the earth’s surface and sky appear to meet; the limit of a person’s knowledge: she wanted to leave home and broaden her horizons; a set of strata with particular characteristics; the future'. The strike-through as a graphic representation of the horizon line forms the basis of the logo; scribing out what’s gone before, acknowledging the new. Habitats both visible but also under erasure. The word both readable but obscured. The introduction of staggered spacing is representative of the journey. The typographic approach forming the basis of the festival visual language, and ultimately the festival brand image itself.