Startup brand DayDreamer Merchandise is on a mission to make a difference ‘one tee at a time’ by sharing its profits with charities and meaningful causes. With every purchase, a percentage goes directly to a charity of your choice, while another portion contributes to the DayDreamer Fund, dedicated to future charitable gifting. We designed a logo that aligns with the brand’s purpose and resonates with its target audience offering both flexibility and a broad appeal. The logo features a carefully crafted script-based form that brings warmth, personality, and authenticity. These qualities reflect DayDreamer’s core values of giving back and fostering community. The logo serves as a symbol of purpose-driven creativity, representing a brand that’s about more than just fashion.