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Azimuth PML brand identity

Brand Identity
The Azimuth Project Management Limited identity was formed out of both a literal interpretation of the word while simultaneously conveying the concept behind the client’s choice of company name; to lead, show direction, to guide. The mark itself evocative of a compass, the styling here is echoed in the choice of font. The arc sits at the zenith expressing the forward looking direction to the observer. The choice of deep blue to project clear thinking, confidence and strength.
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