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Brand Identity
“If you don't control your mind, someone else will.” – John Allston __ The logo for the FORMAT21 International Photography Festival centred around the theme CONTROL, was developed from the concept of redaction. The typeface in use is a redrawing of the font originally designed for British road signs commissioned by the Ministry of Transport, and is subsequently used throughout The festival’s visual language is a further development into the concept of redaction around identity protection type patterns. This typographic treatment teamed with the redaction logo forms the basis of the festival’s brand identity.
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