The FORMAT19 FOREVER//NOW catalogue design. __ The design of the catalogue continues to build on the concept established for the visual identity; a 'fine line’; exploring the ‘fragility’ of what is considered forever; and questioning the authenticity presented as now. The lenticular on the front cover furthers the idea with the viewer seeing an image and the logo just a ‘fine line’ away from each other. The visual language is continued within with the headings all following the same typographic execution. The publication is section sewn with a wrap round cover so each spread will lay flat to avoid loss of image in the gutter. The size of the publication has been driven by environmental concerns; by using the most of a printed sheet leaving the least amount of waste possible.