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Brand Identity
FORMAT19 with theme of FOREVER//NOW __ ‘…[to] explore our attachment to the idea of FOREVER and how through photography we seek to represent our ever-changing world, society, lands and histories.’ The route we developed is centred around the concept of a 'fine line' – exploring the ‘fragility’ of what is considered FOREVER; and questioning the authenticity presented as NOW. The fine line is explored both visually and typographically in the logo with a sliding shift to demonstrate the concept. The FOREVER//NOW logo set the tone of the festival brand image and formed the basis of the visual language.
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