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Your Baby And You


Your Baby And You (YBAY) is a series of resources for parents of babies and young children, including printed literature, online video content, and social media assets. It is a revised version of Getting It Right From The Start developed in 2011.

The visuals, media, and written content all received a refresh to ensure inclusivity and make sure that our diverse community felt represented.

Changing the previous title from ‘Getting It Right From The Start’, to ‘Your Baby and You’ established a more appropriate tone of voice.

A fresh new design with a lightness, bright colours and warm friendly typography all helped.

The written content and visual approach was presented to a number of focus groups and has been met with great success.

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