Your Baby And You
NHS / TMBC
Your Baby And You (YBAY) is a series of resources for parents of babies and young children, including printed literature, online video content, and social media assets. It is a revised version of Getting It Right From The Start developed in 2011.
The visuals, media, and written content all received a refresh to ensure inclusivity and make sure that our diverse community felt represented.
Changing the previous title from ‘Getting It Right From The Start’, to ‘Your Baby and You’ established a more appropriate tone of voice.
A fresh new design with a lightness, bright colours and warm friendly typography all helped.
The written content and visual approach was presented to a number of focus groups and has been met with great success.