FORMAT19 with theme of FOREVER//NOW
‘…[to] explore our attachment to the idea of FOREVER and how through photography we seek to represent our ever-changing world, society, lands and histories.’
The route we developed is centred around the concept of a 'fine line' – exploring the ‘fragility’ of what is considered FOREVER; and questioning the authenticity presented as NOW.
The fine line is explored both visually and typographically in the logo with a sliding shift to demonstrate the concept.
The FOREVER//NOW logo set the tone of the festival brand image and formed the basis of the visual language.