Encouraging Young Voices to sing as one

Young Voices, part of Young World UK Ltd, are a unique organisation that stage the largest children’s concerts in the world, giving young people the opportunity to sing specially arranged songs with other schools and share the stage with current pop stars.

Hello produced a visual identity that reflects the vision and strategy of the brand. It needed to communicate to parents, teachers, sponsors and charities while still reaching the 7–16 year olds that would be involved in the events.